By John Saulnier, FFB Editorial Director

Cleveland rocks, and Heinen’s Grocery Store freezer aisles along “America’s North Coast” is rolling with Nestlé’s newly launched “fresh take on frozen food.” That what the Wildscape website calls the range of frozen bowl products of the same name that’s aimed at health conscious consumers.

wildscape gochujang cauliflowerWhile Nestlé has not issued an official press release about the rollout, word has it that up to 3,000 stores across the USA will soon be stocking the higher-end line “that looks and feels as good as it tastes.” The bowls are loaded with “big chunks of vegetables, whole grains, and meat you can really taste,” boasts the site.

Seven creative combinations are now being offered:

  • Roasted Portobello, Sweet Potatoes, Mangoes and Black Beans, Turmeric Farro and Perri Perri Sauce with Toasted Coconut and Cashews
  • Roasted Squash, Honey Bourbon brisket, Butter Beans, Sorghum and Black Peppers with Crushed Pecans
  • Gochujang Cauliflower, Roasted Radishes, Broccolini and Chickpeas, and Riced Cauliflower with Chopped Cashews
  • Caramelized Sweet Potatoes, Braised Beef Short Rib, Pickled Red Onions, Sorghum and Black Rice
  • Roasted Beets and Sweet Potatoes, Uncured Smoked Pork Belly, Farro and Wheat Berries, and Beet Top Pesto with Roasted Pumpkin Seeds
  • Roasted Peppers and Red Potatoes, Chimichurri Chicken, Farro, and Aji Amarillo Purée with Chopped Almonds
  • Charred Cauliflower, Braised Harissa Pork, Roasted Carrots, Lentils and Couscous with Chopped Almonds

The tasty product assortment, which took more than a year to develop at Nestlé’s research center and test kitchen in the Cleveland suburbs of Solon, Ohio, have been formulated to appeal especially to the millennial generation.

If they try it they’ll buy it, figures the marketing department. For FrozenFoodsBiz.com readers in North America, this should mean that in-store sampling opportunities are coming to a supermarket near you.

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