Leading up to the big July 4th Independence Celebration Weekend in the United States, Aldi stores are going bananas. That is to say, they are offering Diana’s Banana Babies at a “crazy low price” of $3.49 per 10.5-ounce box.
Produced by Chicago, Illinois-based Diana’s Bananas, Inc., the premium milk or dark chocolate-dipped frozen banana on a stick treat, which became popular among consumers in the nation’s Midwest back in the 1980s, is increasingly gaining flavor favor in other parts of the country.
Batavia, Illinois, USA-headquartered Aldi is also offering sweet holiday deals on other frozen confectionery products. Snickers or Twix Ice Cream bars in 12-ounce boxes are going for a bargain $2.89, and Belmont Fruit Bars (choice of pineapple, mango or summer fruit blend) are yours for $1.99 per 16-ounce box.
Positioning itself as the USA’s “low-price grocery leader,” Aldi’s business model is built on creating efficiencies at every level – from store construction, to distribution, to the specific products its stocks. The international discount supermarket chain, headquartered in Germany, aims to add more than 650 stores to its roster in the United States over the next five years.
The company has announced that it intends to accelerate the pace of new store openings to approximately 130 per annum, up from an average of 80 in recent years. Aldi plans to invest $3 billion to acquire land and pay for facilities and equipment. When the expansion is complete, it will have stores from coast to coast serving more than 45 million customers per month in the USA. An estimated 10,000 new jobs at stores, warehouses and division offices are expected to be created in the process.
Since opening its first store in the United States back in 1976, the company has achieved steady growth entirely through organic expansion. Aldi currently operates nearly 1,300 units across 32 states and employs more than 18,000 people. Globally, it conducts business at over 4,600 stores – primarily in Europe, North America and Australia.
More than 90% of products sold at Aldi bear exclusive own labels, rather than national or regional brands. Among its private labels are Sea Queen fishery products, Season’s Choice frozen vegetables and fruits, Kirkwood chicken, Mama Cozzi’s pizza, and Fit & Active cheese steaks and meatball sandwiches.
