Having recently launched Smart & Crunchy Fish Sticks and Fillets to the North American retail market, Gorton’s has now taken to the highway to visit six cities from Peabody, Massachusetts, to Seattle, Washington, to introduce the products via free samples. It’s the Gloucester, Massachusetts-based company’s first-ever national tour for a new product line.
As Smart & Crunchy Fish Sticks and Fillets are not fried, they contain 50% less fat than Gorton’s regular breaded fish sticks and fillets, and just 200 calories or less per serving. Seasoned with a crunchy panko crumb and offering a “smarter nutritional profile,” they have been formulated to appeal to both parents and their children. Fillets are distributed in 431-gram bags containing eight pieces, while the fish sticks are packed in 445-gram packs with 24 units.
This food truck will be at each stop on the Gorton’s Smart & Crunchy tour to promote the company’s reinvented fish stick in the United States.
A branded Smart & Crunchy food truck and highly interactive booth will be at each tour stop, along with a dipping bar where visitors can sit to sample the new fish stick and provide “first-bite feedback” on touch screen kiosks.
The promotion also marks the debut of Gorton’s “Smarty Crunchman” – an eight-foot tall fish stick character who will serve as host. Visitors can pose for photos with Smarty, and receive product coupons and giveaways from Gorton’s brand ambassadors at every stop on the route, including Smarty Crunchman plush toys.
The tour will run from late February to mid-April with stops at the Northshore Mall in Peabody, Massachusetts; St. Charles Towne Center in Waldorf, Maryland; Lenox Square in Atlanta, Georgia; the Houston Children’s Festival in Texas; Hollywood & Highland in Los Angeles, California; and Northgate Mall in Seattle, Washington.
Gorton’s new Smart & Crunchy Fish Fillets are made with 100% wild-caught Alaska Pollock breaded in a panko coating. They have 50% less fat than regular fish fillets and 200 calories per serving.“We are excited to introduce Smart & Crunchy to consumers from coast to coast with a fun, delicious and family-friendly road tour,” said Gavin Kennedy, Gorton’s director of consumer marketing. “As the original creators of the fish stick, the team here at Gorton’s knows this is a favorite family meal and we are very pleased to offer a smart and delicious choice to the next generation of fish stick fans.”
Additionally, the Smart & Crunchy Sweepstakes will kick off with the road tour and will feature daily and weekly prizes, plus one grand prize of a $10,000 family vacation to the winner’s choice of one of four destinations in the USA.
About Gorton’s Seafood
In business since 1849, Gorton’s is one of America’s oldest continuously operating companies. Its full retail range of frozen seafood products runs the gamut from Breaded and Battered Fish Sticks and Fillets to gluten-free Grilled Fillets, Shrimp Scampi, Breaded Butterfly and Popcorn Shrimp, Skillet Crisp Tilapia and Simply Bake Fillets.
