Adriaan Figee Gets to the “Meat of the Matter”
The sales manager of Zandbergen World’s Finest Meats talks about the SIAL Innovation Award won by the Dutch company for its new range of six high-quality burgers with a hard claim on origin and/or cattle breed. Marketed as The Frozen Butcher, the line features a US Angus-certified Burger and US Beef Burger, in addition to a Wagyi Beef Burger from Australia, an Iberico Pork Burger from Spain, a 100% Organic Beef Burger from Uruguay, and a Lamb Burger from New Zealand.
