J&J Snack Foods has extended its “grab and go” snack line to include 10 creme filled Oreo Churros and Oreo Churros Creme Filled Bites, both made from real Oreo cookie pieces. Each is now being sold throughout the United States foodservice sector, while the Bites are also available for purchase in the frozen dessert section of retail stores nationwide.
“We were overwhelmed by the national buzz surrounding the original Oreo Churros, so immediately began working on a product line extension,” said Gerry Shreiber, chief executive officer and president of Pennsauken, New Jersey-based J&J Snack Foods. “With five different varieties of filled and non-filled Oreo Churros available, we feel confident the portfolio now fits into any snacking occasion – whether around the table, in the car, at a movie theatre, on the sidelines of a sporting event, or wherever else people enjoy time with family and friends.”
In addition to the two new filled varieties, J&J Snack Foods has also launched a flavor-enhancing crumb/sugar topping in which Oreo Churros may be rolled after heating.
The original Oreo Churros, introduced in November of 2014 and made for dipping into individual Oreo creme dip cups, continue to be available in three varieties: Traditional Churros, Double-Twisted and Bites.
About Oreos and J&J Snack Foods
In distribution since 1912 and ranked as the #1 cookie in the United States, Oreos feature two disc-shaped chocolate-flavored wafers with creme filling in between. As one of Mondelez International’s “million-dollar brands,” Oreos is said to be the best-selling cookie of the 21st Century, with more than $2 billion in global annual net revenues.
J&J Snack Foods is the USA’s leading manufacturer of churros, often referred to as a Spanish donut, under Tio Pepe’s Churros and California Churros brands. It produces and markets a wide assortment of other frozen products, ranging from soft pretzels and funnel cakes to fruit bars and beverages.
