The frozen food sector is poised to generate strong growth in Egypt and Saudi Arabia over the next three years, according to data available through the Future Market Insights (FMI) syndicated research service in a report entitled “Frozen Food Market: Middle East and North Africa Industry Analysis and Opportunity Assessment 2014 – 2020.”
The Egyptian frozen food market is expected to post solid gains, as frozen meat sales continue to increase. Cairo Poultry Processing, the leading company in the market, offers products ranging from frozen chicken nuggets and wings to crispy chicken and chicken burgers under the Koki and Americana brands. It has established a strong logistics network that distributes a wide range of pack sizes at various prices.
In Saudi Arabia, Sunbulah Fine Food & Pastries Mfg. has introduced a new variety of puff pastry named Butter Puff Pastry.
The leading frozen food player in Kingdom, Jeddah-headquartered National Food Industries Co. Ltd, spends heavily on advertising and promotion activities to stimulate ongoing demand for marinated chicken breasts and other products. The company owns the Koki and Americana brands that are popular in Egypt and elsewhere in region.
There is a growing demand for frozen food in Algeria, due in part to increasing prices of fresh vegetables and seafood, and the decreasing availability of fresh fish. Crustama dominates the frozen products market. Other significant players in North African country are Belfrost and Simpex Afric.
Cascade Marine LLC, the market leader in the United Arab Emirates, has an efficient distribution channel that assures wide accessibility of products in hypermarkets, supermarkets and convenience stores. Its offerings, which are price differentiated to appeal to various consumer groups, include frozen red meat, poultry, fish, value-added potatoes and vegetarian products.
Tnuva Food Industries is the largest and leading food group in Israel. Among its businesses engaged in the frozen sector are Sunfrost (vegetables and soups), Mama Of (poultry products) and Maadanot (pizza and items).
Additional information about the report is available by visiting www.futuremarketinsights.com.
