Schwan’s Consumer Brands is introducing new flavors of Freschetta Gluten Free Pizza. The offerings, Spinach & Roasted Mushroom and Tuscan Style Chicken, join the brand’s existing frozen gluten-free pizza range, which features the same Freschetta Gluten Free crust that is certified by the National Celiac Association.
Rollout during Celiac Awareness Month in May “shows consumers they don’t have to sacrifice taste when living a gluten-free lifestyle,” according to a statement issued by the Bloomington, Minnesota-headquartered company.
The new Spinach & Roasted Mushroom pizza is made with a blend of real mozzarella cheese, spinach and roasted portabellini mushrooms with a flavorful cream onion sauce. The Tuscan Style Chicken pizza features grilled white meat chicken, a blend of roasted vegetables, mozzarella cheese and sauce made from whole, vine-ripened tomatoes. These flavors provide more options for individuals and families who are eliminating gluten from their diets – whether they have dietary restrictions or have chosen to lower gluten intake.
“Freschetta Gluten Free is a delicious frozen pizza that just happens to be gluten free,” said Ryan Titus, Freschetta brand manager for Schwan’s Consumer Brands. “Our pizza is as delicious as a traditional pizza, so there’s a slice for everyone in the family.”
An estimated 1 in 133 Americans, or approximately 3 million people, have celiac disease, which damages the small intestine and interferes with the digestion of nutrients from food. The only treatment for those who have it is to follow a gluten-free diet, according to beyondceliac.org. Additionally, an estimated 18 million Americans suffer from non-celiac gluten sensitivity (NGCS), while some gluten free shoppers are simply seeking an added health benefit.
“Whether you’re curious about going gluten free or you’ve been diagnosed with celiac disease, it’s important to find convenient foods that provide freedom of choice,” added Titus. “Offering a certified gluten-free product with premium cheeses and a thin-and-crispy crust gives extra assurance that Freschetta Gluten Free Pizza is an option you can feel good about – a great-tasting pizza that everyone can enjoy.”
The additional gluten-free pizza flavors also reflect a refreshed packaging design that the brand introduced in November of 2017 across its entire Freschetta product line. The new Kitchen Fresh packaging can be seen across all of its crust types: Naturally Rising, Brick Oven, Gluten Free and Whole Grain. The new look comes after extensive research indicating consumers associated the new packaging with attributes such as “fresh, modern, simple and authentic.”
Before the end of May month, Freschetta Gluten Free Spinach & Roasted Mushroom and Tuscan Style Chicken will be available in freezer aisles at grocery stores across the USA at a suggested retail price of $9.99, or $4.99 for the single-serve variety.
