Austin, Texas-based Beetnik Foods, a frozen ready meals company specializing in organic, gluten-free, grass fed beef and chicken entrées, is debuting an eight-item product range at Target stores in the United States that will be available starting January 21.
Retailing at a suggested price $5.48 per 284-gram (10-ounce) package, the line features Peruvian Inspired Chicken with Brown Rice, Chicken Chili Verde with Rice, Shepherd’s Pie with Grass Fed Beef, Moroccan Inspired Chicken with Brown Rice, Lemongrass Chicken with Rice, Lemon Chicken with Cauliflower Rice, Grass Fed Beef Chili and Sweet Potato, and Thai Style Grass Fed Beef with Coconut Rice.
“We’ve collaborated with Target to develop products designed specifically to meet the needs of their consumers,” said David Perkins, founder and chief executive officer of the family-owned business. “We are eager to give them a great variety of organic healthy, convenient and flavorful meals they will enjoy.”
Target, headquartered in Minneapolis, Minnesota, is the eighth largest department store operator in the USA. Employing approximately 345,000 people nationwide, it rang up almost $72 billion in sales last year. While most revenue is generated in the non-food sector, the retailer offers a significant variety of frozen, refrigerated and ambient food products.