Seattle, Washington-headquartered Ocean Beauty Seafoods announced on February 20 that it has reached an agreement to be the distributor for Findus, the iconic frozen food brand with Swedish roots, in the United States market. Under terms of the deal, Findus products will be sold through Ocean Beauty’s USA distribution network with foodservice items added to the portfolio in Q2 and in retail SKUs available in August.
Ocean Beauty will introduce the Findus fish-based products at Seafood Expo North America, March 17 – 19, in Boston, Massachusetts. Other categories will follow later on.
“We are very excited about building Findus’ footprint in the United States,” said Ron Christianson, vice president of domestic sales for Ocean Beauty Seafoods. “The Findus product range is a great complement to the seafood line we have built at Ocean Beauty, and Findus’ commitment to quality and sustainability is also in line with our values.”
Frozen foods have long been a mainstay throughout Europe and Findus, a brand of Feltham, England-based Nomad Foods, has been a pioneer in the industry for over 70 years. Ocean Beauty will distribute a wide variety of the company’s seafood line including frozen portions, breaded and value-added seafood, and steamable flavored cod loins.
“The expansion of Findus into the United States marks an exciting new chapter for this storied global frozen food brand,” said Harald Guimaraes, export director of Nomad Foods. “We look forward to working in close partnership with Ocean Beauty, which is uniquely aligned with us in our desire to lead the industry in quality, sustainability and innovation.”
Visitors to Seafood Expo North America are invited to check out the Findus product line and speak to the Ocean Beauty sales team at Stand #1205. Findus products will be distributed by Ocean Beauty initially through its seven distribution locations in the Western United States, namely: Seattle, Portland, Astoria, Boise, Dallas, Salt Lake City and Helena.
About Ocean Beauty
In business for over 100 years, Ocean Beauty is one of the largest seafood processors in the United States, with five shore side plants in Alaska, value-added processing facilities in Washington State, and sales offices in Seattle and Tokyo. The company’s ownership includes the Bristol Bay Economic Development Council, a community development quota group that supports the economies of villages in Western Alaska.
About Findus
Founded in 1944, Findus is a part of Nomad Foods, the biggest frozen food enterprise in Europe, and the frozen market leader in nine European markets. With manufacturing operations in 13 locations, the company employs over 4,700 people. Its iconic brands include Birdseye and Iglo as well as the Findus label. The company’s key categories of focus are frozen fish, vegetables, poultry and ready meals.
