Portland, Maine-basede Bristol Seafood’s new ready-to-cook My Fish Dish brand debuted in all 62 Quality Food Centers (QFC) in the Puget Sound region of Washington state and Portland, Oregon last month. The retail line of quality seafood includes scallops, cod, wild sockeye salmon and Atlantic salmon in three flavors in both frozen and slack and sell formats.
“My Fish Dish addresses the primary barrier to seafood discovery and ease of preparation. Pairing all-natural, sustainably sourced seafood with the included compound butters, seasonings, and marinades takes all of the guesswork away from creating a delicious, high quality, high protein meal. Bristol Seafood is already a trusted brand with our shoppers and the launch is off to a fantastic start.” said Joshua Dooley, meat and seafood sales manager at the Bellevue, Washington-based Kroger subsidiary.
Mary French, procurement manager for Ocean Beauty Seafoods Seattle added: “Our mission is to deliver the safest and highest quality sustainable seafood products to the world, and My Fish Dish fits perfectly. We are pleased to take our partnership with Bristol Seafoods to the next level. Customer reception has been incredible. “
“Quality, price and taste all matter to consumers and My Fish Dish delivers on all three. ” said Iréne Moon, vice president of marketing. “We are thrilled to launch this product line in the Pacific Northwest with our partners at QFC and Ocean Beauty.”
