Let them eat meat, and veggies too!
Applegate Farms has debuted a new retail line of frozen organic blended burgers and meatballs made to appeal to consumers who are mindful of their meat intake. The Well Carved range combines meat with whole vegetables, legumes and grains.
“The product range is a bold, direct challenge to the newly established wisdom that the only way to eat meat responsibly is to settle for a highly processed soy or pea-based burger – or to not eat meat at all,” said John Ghingo, president of Bridgewater, New Jersey, USA-headquartered Applegate Farms. “Well Carved products offer a way for consumers to enjoy the real, clean meat they crave along with the vegetables that promote health and a healthier planet.”
For more than 30 years, the company has been among those in the forefront of eliminating antibiotics in livestock production and raising the bar on animal-welfare standards. Addressing new health and climate concerns is a natural next step. To that end, all of its Well Carved products are made exclusively with organic meat and vegetables.
Applegate has commissioned a rigorous, independent analysis to determine the environmental impacts, including greenhouse gas emissions, of the Well Carved Grass-Fed Organic Beef Burger. The report estimates that the Applegate product has 51 percent fewer greenhouse gas emissions compared to a conventional all-beef burger patty. A nutritional analysis shows that Well Carved burgers and meatballs have fewer calories, fat and saturated fat than their conventional counterpoints.
“Half the greenhouse gas emissions might not be as small as an ultra-processed soy burger, but with the Well Carved beef burger you’re getting real, organic, grass-fed beef, up to 1/3 cup of organic vegetables and a truly delicious burger,” said Ghingo. “There’s no need to resort to long and mysterious ingredient lists that come with meat imposters. No such compromise here.”
Currently rolling out at select retail stores in the United States, the Well Carved assortment features four new SKUs. The first two listed below sell for $9.99 per package, while the others go for $6.99:
• Grass-Fed Organic Beef Burger (with 1/3 cup of cauliflower, spinach, lentils and butternut squash
• Organic Turkey Burger (with 1/4 cup sweet potato, white bean, kale and roasted onion)
• Organic Asian Style Pork Meatball (with 1/4 cup brown rice, green onion, carrot and parsley)
• Organic Mediterranean Style Turkey Meatball (with 1/4 cup lentils, feta cheese and spinach)
About Applegate Farms
Founded in 1987, Applegate produces high-quality natural and organic frozen products as well as hot dogs, bacon, sausages, deli meats and cheese. All items are made without GMO ingredients, and meats are sourced from farms that treat animals with care and respect and are allowed to grow at their natural rate.
