The Baskin-Robbins ice cream specialty shop chain in the United States has unwrapped a lineup of festive treats made to make the winter season merry and bright. Brand new for the holidays, its Rosette Christmas Tree Cake is sprucing up dessert options with rosettes of creamy, sweet icing and colorful sprinkles. Consumers can customize the offering by choosing their favorite ice cream and cake flavors at retail outlets or online.
The Canton, Massachusetts-headquartered company is also releasing a collection of ice cream flavors especially for the holidays, starting with Winter White Chocolate. Promoted as December’s Flavor of the Month, it is swirled with a rich cherry ribbon and bursting with bits of sweet cherry dipped in a chocolate flavored coating with a white chocolate flavored ice cream.
Traditionalists will be pleased with the seasonal return of Baskin-Robbins’ classic Peppermint, which is loaded with peppermint pieces in a pink peppermint ice cream.
Eggnog flavored ice cream with hints of rum and nutmeg and Butterscotch Crunch with butterscotch pieces and a toffee-flavor ribbon, are available in pre-packed quarts to go.
“We’re excited to share a taste of the season with our collection of customizable holiday cakes and festive ice cream flavors,” said Shannon Blakely, vice president of marketing for Baskin-Robbins in the USA and Canada. “We also invite our guests to order a treat for themselves or send a surprise to a loved one through our delivery partners DoorDash and Uber Eats – or with an e-gift card ordered through our app.”
Customers can also celebrate the holidays with returning favorites including the popular Reindeer Cake, featuring a reindeer likeness with chocolate snout, antlers and holly garnish; the Snowman Cake, bundled up for the season in festive holiday icing; or the Winter Wonderland Cake, decorated in icy blues, a white chocolate-drizzled edge, and topped with sparkling glitter.
Additionally, there’s a newly debuted Baskin-Robbins’ Modern Wreath Cake and Winter Forest Cake, which both feature iconic holiday themes. Each cake can be customized to include favorite ice cream and cake flavors.
The vast majority of Baskin-Robbins stores remain open across the United States and have enhanced preventative health and safety measures in place to guard against the spread of novel coronavirus (SARS-C0V-2). In an ongoing effort to help keep guests and restaurant employees safe, the chain is currently limiting service to drive-thru, carry-out and curbside pick-up at select locations, in addition to delivery at participating locations with Uber Eats and DoorDash.
About the Company
Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a lineup of desserts including custom ice cream cakes, the Polar Pizza Ice Cream Treat and take-home ice cream quarts and pints. Its marque is found at nearly 7,900 retail shops in 52 countries. In business since 1945, the company is part of the Dunkin’ Brands Group.
