Jack in the Box has rolled out its latest chicken offering – the Cluck Sandwich. It’s made with a crispy chicken fillet, topped with pickles and a special sauce nestled on a warm brioche bun.
In heralding the launch, the San Diego, California-headquartered quick service restaurant operator has partnered with singer and actress Becky G to create a brand new chicken dance for fans to learn and share on social platforms such as Instagram and TikTok. As an added bonus, for every dance shared using #JacksNewChickenDance between December 17, 2020 and February 14, 2021, the chain will donate $1, to No Kid Hungry, up to $100,000.
“Having the opportunity to combine two things I love, dancing and helping others, is something I always strive for when collaborating with brands. When I was approached with the chance to help create a dance that will raise funds for No Kid Hungry with Jack in the Box, I was so excited to participate,” said Becky G. “No Kid Hungry is a national campaign to end childhood hunger in America by helping launch and improve programs that give kids the healthy food they need to thrive.”
Jack in the Box and Becky G’s dance is inspired by all the TikTok moves consumers have been watching and doing throughout the last few months. To encourage fans to get up and do the dance, in addition to Becky G, Jack in the Box has enlisted the help of some friends and like Joshua Sadowski, The Williams Fam, and Matt McCall. Some of the TikTok stars have even created fun tutorials and short GIFs to break down every move for an easy way for fans to recreate their own remixed chicken dance.
The Cluck Sandwich is available for $5.99 at limited time at select Jack in the Box locations. It can be upgraded for $2 more to a Cluck Deluxe Sandwich topped with premium ingredients including guacamole, real cheddar cheese and bacon. Both of these sandwiches can be made as a combo, and prices and participation may vary.
Jack in the Box, one of the nation’s largest hamburger chains in the USA, operates more than 2,200 restaurants in 21 states. Known as the pioneer of all-day breakfast, and the late night category, it prides itself on “being the curly fry in a world of regular fries.”
About Becky G
The achievements of 23-year-old singer, songwriter and actress Becky G include two number one hits on the Billboard Latin Airplay Charts, a starring role in “Power Rangers,” and guest-starring in the “Empire” series. This year she received the first-ever American Music Award for Favorite Latin Female and E! People’s Choice Award for The Latin Artist.
She has also been honored by the Latin Recording Academy as one of the Leading Ladies in Entertainment (2018) and by her home city of Inglewood, California, for contributions to the Hispanic community. Becky G has been recognized as one of Rolling Stone’s “18 Teens Shaking Up Pop Culture” and one of Billboard’s “21 Under 21.”
