Hackettstown, New Jersey Mars Wrigley Confectionery US has unveiled Snickers Peanut Brownie Ice Cream, a mashup of three popular sweet treats: Snickers, brownies and ice cream. Similar to flavors found in the recently launched Snickers Peanut Brownie Candy Bar, this frozen offering features brownie-flavored ice cream with chewy brownie bits, topped with a thin layer of caramel and peanuts and covered in a milk “chocolate-y” coating.
This product marks the first time ever that Snickers Ice Cream and Snickers Chocolate have launched the same flavor variant, giving consumers the opportunity to enjoy the treat in two different formats.
“Snickers and brownies are two of America’s favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?” said Josh Olken, Snickers brand director.
“We’re thrilled to give Snickers Peanut Brownie fans even more to be excited about in 2021,” added Jayesh Shah, Mars Ice Cream’s Chicago-based marketing director. “This will no doubt be a frozen aisle favorite for lovers of Snickers, brownies and ice cream alike.”
The new product is now being listed in supermarkets, grocery and convenience store freezer aisles, and will be stocked nationally by March. Distribution is in single-serve units (2.0 ounces) and six-pack boxes (12 ounces).
