Whether there are toddler-sized “tornadoes” in their kitchens, or their kids have turned the living room walls into coloring books, parents know more than anyone that mornings can be extra challenging. In fact, according to analysis of social media conversations, moms and dads are 40% less positive about breakfast when it involves their kids.
The Battle Creek, Michigan, USA-headquartered Kellogg Company wants to turn that statistic around in 2021.
“For years the ‘L’Eggo My Eggo’ slogan has been about conflict,” said Laura Newman, the brand’s marketing director. ”But in truth, Eggo is often the one thing parents and their kids can agree on during hectic mornings. That’s why we’ve created a new tagline: ‘L’Eggo With Eggo.’ It’s time for Eggo to embrace its role as the morning win that it is, because small wins can make parents feel like heroes.”
Parents often hop on social media platforms to vent about their morning mishaps, so this year Eggo is partnering with a hype squad of celebrity parents including actress Melissa Joan Hart, US gymnast and entrepreneur Shawn Johnson East, and American pro football running back Mark Ingram Jr. to surprise them with personalized social media videos that show solidarity and amplify the “L’Eggo With Eggo” mantra.
The brand will also be giving away one million waffles over the course of 2021. Consumers can follow along on Eggo’s social media channels for details on how to claim a free box of Eggo Waffles on a first come, first serve basis.
