In celebration of The Flintstones cartoon character Pebbles’ 50th birthday in the fictional town of Bedrock, Post Consumer Brands has churned out Fruity and Cocoa Pebbles cereal in ice cream form. The retail product is available in two flavors, chocolate (cocoa) and a fruity cereal milk light ice cream with rice cereal bits coated in colorful fruity flavors and a fruity swirl.
“Fans of Fruity and Cocoa Pebbles cereal who also savor the milk at the bottom of their bowls are going to love these new Fruity and Cocoa Pebbles light ice creams,” said Amy Brothers, Pebbles cereal brand manager at Post Consumer Brands. “As a brand that has inspired kids and kids-at-heart for 50 years, we thought it would be fun to churn fans’ favorite flavors into a frozen treat that will take the Pebbles cereal eating experience to a new level.”
The light ice creams, just listed in retail stores in the United States, have half the fat and one-third fewer calories than regular ice cream. Both offerings contain 150 calories per two-third cup serving and are available in a 48-ounce container at a suggested retail price of $5.99. Fruity Pebbles light ice cream is also available in a 14-ounce container for $2.99.
About Pebbles Cereal
Pebbles cereal, a breakfast classic that was launched in 1971 after Post secured licensing rights from Hanna-Barbera, was the first brand ever created around a TV show character. One of the most revered cartoons of all time in the USA, The Flintstones aired on prime-time television from 1960 to 1966, and the animated characters have returned in countless specials and films. The cereal was named for Fred and Wilma Flintstone’s daughter Pebbles.
About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May of 2015. Headquartered in Lakeville, Minnesota, it ranks as the third largest cereal company in the United States, with a broad portfolio of products spanning all segments of the category.
