Outshine is shining on with the launch of Simply Indulgent bars, a new line of dairy-based frozen snacks. Made with milk, the products contain five grams of protein per bar, 25% less sugar than regular frozen dairy bars, and a simpler ingredient label that the Oakland, California-based company’s marketing department says makes it an indulgence that consumers can “feel good about.”
The range is available in four varieties including Strawberry and Mango, made with real fruit, and the first non-fruit flavors in the brand’s portfolio – Chocolate and Coffee. Simply Indulgent Coffee bars provide a bit of a boost with 20mg of caffeine, about one-fourth the amount in a typical cup of coffee, in every serving.
All flavors of Outshine Simply Indulgent bars are GMO-free and contain no high fructose corn syrup, artificial flavors, sweeteners or colors, rBST or gluten.
“The new collection offers a good source of protein made with real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine,” said Joanna Komvopoulos, brand manager. “We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, Chocolate and Coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”
Six-count, single-flavor boxes are rolling out now and will be available at retail stores throughout the USA by April 2021. The suggested retail price is $4.69.
Outshine is a registered trademark of Nestlé used under license by Froneri International Limited.
