In celebration of National Look Alike Day in the United States on April 20, Gardein, a Conagra Brands frozen food label, issued a challenge to consumers to do a double take and turn their favorite meaty meals meatless. The Potash Twins, best known as the Food Network’s Takeout Twins, have joined Gardein to ask budding chefs to swap out the meat in their favorite dishes as part of the “Plant-Based Double Take Challenge.” Ten winners will join the brothers for a seat at a virtual cooking class and dinner.
For inspiration, the twins created a collection of four plant-based recipes, modeling their creations off popular restaurant recipes. Their new dishes include:
•Chick’n Parm Bites with Gardein Crispy Golden Chick’n Nuggets (pictured above)
•Chips and Guac “Egg Rolls” with Gardein Beefless Tips and Street Corn Salsa
•Plant-based Butter Chick’n Salad Sandwich with Gardein Plant-based Chick’n Strips
•Fishless Fish and Chips Burrito with Gardein Fishless Filets and Creamy Pea Puree and Tartar Sauce (pictured below)
Between now and May 20, consumers can sign up for a chance to win the Plant-Based Double Take Challenge. To enter, simply swap out the meat and recreate a favorite dish using Gardein. Creations can be submitted at GardeinDoubleTake.com or by posting a photo and tagging @Gardein, including the hashtag #GardeinSweepstakes to enter on Instagram or Twitter. No purchase is necessary, and more details are available at the website.
“As vegetarians growing up, we are very familiar with a plant-based lifestyle and are thrilled to be partnering with Gardein to show people how tasty it can be. As we do in our own series, we are excited to show people how easy it is to recreate your favorite dishes at home,” said the Potash Twins in a joint statement issued on April 20.
“We’re excited to partner with the best lookalikes chefs around, Adeev and Ezra Potash on National Look Alike Day,” said Jill Dexter, vice president and general manager of Chicago, Illinois-headquartered Conagra Brands. “We hope the Takeout Twins’ recipes serve as inspiration for others to make their favorite meals meatless with Gardein.”
Conagra Brands ranks among North America’s leading food companies. In addition to Gardein, its extensive portfolio includes household name frozen product brands including as Birds Eye, Marie Callender’s, Banquet, Healthy Choice and Frontera.
