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Ben & Jerry’s Totally Unbaked Limited Batch Kicks Off Ice Cream Season

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If your parents didn’t let you lick the batter bowl as a kid, Burlington, Vermont-based Ben & Jerry’s has a new offering to help you recreate that childhood indulgence. Totally Unbaked, the Unilever company’s first limited batch flavor of 2021, is a mixture of chocolate and vanilla ice cream that prominently features two unbaked components: chocolate chip cookie dough and brownie batter swirls.

“It’s a very simple but indulgent flavor,” said flavor creator Natalia Butler. The mother of Totally Unbaked is currently tasting for two as she is eight months pregnant. 

“There’s no shame in confessing that, on many occasions, I have cured my craving for chocolate by simply eating the brownie batter swirl in this flavor,” Butler admitted. “Those rich cocoa-infused swirls of brownie batter taste exactly like what you’d lick out of a brownie batter bowl.”

Ben & Jerry’s Limited Batch flavors change every four to six months, allowing the ice cream maker to introduce seasonal and rotational offerings throughout the year, like Key Lime Pie or Pumpkin Cheesecake, a perennial favorite in the fall.

Priced at  $4.99-5.49, Totally Unbaked pints are now appearing on store shelves and in freezer cases across the USA and will be available into the summer.

When Butler was asked if she ever licked the brownie batter bowl as a kid, the reply was: “Yeah, and I still do. I actually make a double batch now for extra brownie batter, just to get my fix.”