Jollibee, one of the fastest-growing Asian restaurant companies in the world, will open a new unit in Bakersfield, California, on June 30. The “Golden State” is home to the Pasig, Philippines-headquartered company’s first location in the USA, which opened in Daly City in 1998 and remains one of its best performing operations in the country.
While indoor dining will not be offered at this location, customers will be able to purchase popular menu items through a variety of ordering options, including drive-thru service, to-go, or through a number of online ordering channels.
Among popular menu items offered are Jollibee’s signature Chickenjoy fried chicken in original or spicy flavors; Jolly Spaghetti, accented with a special sweet-style sauce loaded with chunky slices of savory ham and hotdog, and topped with a generous sprinkle of cheese; Peach Mango Pie, featuring Philippine mangoes and a light and crispy crust.
“We are excited to bring our delicious menu offerings to our loyal fans and curious new customers who live, work and play in this beautiful city,” said Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands. “California is where we first opened our doors in America more than two decades ago, and we look forward to continue building our presence here, especially within the Central California region.”
Situated two miles away from California State University at Bakersfield, the new unit marks the brand’s 25th store in California, and its 51st store in the USA. California is home to more Jollibee restaurants than any other state. Since the start of 2021, six new outlets have come on line, putting the brand on track to achieve its goal of opening 300 store locations throughout North America by 2024.
About Jollibee
Ranked as the a QSR market leader in the Philippines, the Jollibee restaurant chain has embarked on an aggressive international expansion plan. It currently has more than 300 international branches in countries spanning the globe from the United States, Canada and the UK to the Hong Kong and Macau regions of the PRC, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, the United Arab Emirates, Qatar, Oman, Kuwait, Bahrain and Italy.
The Jollibee Group is present in 33 countries, with over 5,800 stores that include Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan and Smashburger wholly-owned brands, and five franchised brands including Burger King, Panda Express, and PHO24 in the Philippines, plus Dunkin’ Donuts and Tim Ho Wan in certain territories in China, 80% ownership of The Coffee Bean and Tea Leaf, and 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24 brands.
