The Bonchon restaurant chain, known for Korean fried chicken, will celebrate National Chicken Wing Day in the United States on July 29 by bringing back its special, limited edition Cucumber Wasabi Ranch dipping sauce. The sauce will be offered free with all fried chicken orders, including wings, drums, boneless wings and strips, at over 112 locations, while supplies last.
The Cucumber Wasabi Ranch debuted in 2020 as the brand’s first-ever dipping sauce in its nearly 20-year history. Bonchon is known for its crunchy, double-fried chicken coated in one of their two signature sauces: Soy Garlic and Spicy. A successful venture into the dipping sauce world, the creamy ranch combines a light and refreshing cucumber flavor and a little kick of wasabi, complementing any one of the two Bonchon sauces.
“Due to the demand we created from last year’s introduction of Cucumber Wasabi Ranch dipping sauce, we decided it was worthy of an encore,” said Flynn Dekker, the Dallas, Texas-baed chief executive officer of Bonchon. “Both our guests and our franchise partners loved it so much in 2020 that we saw an increase in sales on National Chicken Wing Day of over 18 percent vs. the prior year.”
About Bonchon
Founded in South Korea in 2002 and established in the United States in 2006, Bonchon, Korean for “my hometown,” has franchise outposts in Arizona, California, Colorado, Connecticut, Washington DC, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, North Carolina, Nevada, New York, Ohio, Oregon, Pennsylvania, Texas, Virginia, and Washington. Worldwide it has over 370 locations including outlets in Thailand, Philippines, Singapore, Cambodia, Myanmar, and Vietnam.
