Path of Life, the Naperville, Illinois, USA-based producer of heat-it-and-eat-it, frozen quinoa, rice, vegetable and oatmeal blends, has expanded distribution into over 320 Safeway retail stores in the Pacific Northwest states of Washington and Oregon.
Shoppers in the Seattle region are now able to purchase Saffron Rice Blend and Cilantro Lime Rice Blend offerings, while additional choices of blends for customers in the Portland region run the gamut from Original Quinoa & Kale Quinoa to Mediterranean Quinoa, Tuscan Quinoa, Cilantro Lime Rice, Saffron Rice and Riced Cauliflower.
All Path of Life products are made from wholesome grains, vegetables and fruits that are individually quick frozen to lock in freshness, flavor, and nutrients. Each is certified Gluten-Free and non-GMO Project Verified.
“Our team is very excited to offer Seattle and Portland shoppers our delicious grain blends,” said Andrea Fulton, senior vice president of growth at Path of Life. “In a time when both frozen and plant-based foods have increased in popularity, we want to continue offering our customers – new and existing – convenient meal solutions that don’t feel like a compromise.”
With this increased distribution, Path of Life products will now be available at over 5,400 stores across the USA. Nationally, across channels, Path of Life ranks as the #11 Natural Frozen Entrée & Vegetable brand (#10 excluding Private Label) and has become one of the fastest growing brands in the category.
