The White Castle burger chain and retail leader in sales of frozen Sliders, and Bellisio Foods, one of the USA’s largest frozen food companies, have announced a partnership to bring White Castle’s popular Chicken Rings to retail outlets across the United States.
The Chicken Rings are debuting in two flavors, Original and Spicy, this summer. Made with tender white meat chicken and lightly breaded in a ring shape, they are packaged in a stand-up, resealable pouch.
“We are thrilled to support the expansion of the White Castle retail portfolio,” said Bellisio Foods CEO Steve Young. “With consumers turning to the frozen aisle for new innovation, and snacking at home doubling over the past two years, this is the perfect time to fulfill the need for more delicious options.”
“This partnership accelerates offering one of our most craveable restaurant menu items to retailers nationwide,” said White Castle CMO Lynn Blashford. “We are excited to give shoppers the ability to discover a high quality, fun to eat product that runs rings around the competition.”
White Castle, the first fast food chain to introduce to enter the retail sector back in 1987, today is a category leader in frozen Sliders, available at supermarkets and grocery stores in 50 states.
Based in Columbus, Ohio, the company started serving Sliders in 1921. Today White Castle owns and operates more than 350 restaurants.
Bellisio Foods, headquartered in Minneapolis, Minnesota, produces more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks and side dishes. It markets these products under its Michelina’s, Authentic Asia and Eat! Brands, as well as under licensed brands Boston Market, Atkins and Quest.
The company, a subsidiary of Bangkok, Thailand-headquartered Charoen Pokphand Foods, also co-packs private label, retail and foodservice products.
