Green Giant, the iconic frozen and canned vegetable brand in the United States, on June 13 announced new consumer survey results that found broccoli remains America’s favorite vegetable for 2022. Over 5,000 people aged 18-94 participated in the annual ‘Favorite Veggie’ open-ended poll to determine consumers’ favorite vegetables timed to National Eat Your Vegetables Day (June 17).
Key survey findings include:
• Broccoli Takes the Crown (Again) – Broccoli is the favorite vegetable in 29 states. Runners-up (in order of popularity) are corn, carrots, potatoes and asparagus.
• Flipped on Favorites – More than half of the states (54%) swapped their favorite vegetable pick in 2022 including Iowa. It no longer chose corn as the favorite, but instead selected broccoli this year.
• Corn Continues to Grow – Despite Iowa’s rebuff of corn, 11 states selected corn as their favorite vegetable in 2022. A 37% increase in popularity from 2021.
• Kids Crave Veggies – Contrary to popular belief, more than two thirds of parents surveyed (68%) say their kids enjoy eating vegetables.
About Green Giant
Headquartered in Parsippany, New Jersey, the B&G Foods brand has been on the scene in the USA for over a century. Most recently, its launch of the convenient and award-winning Veggie Swap-Ins line, which includes Green Giant Riced Veggies, Veggie Tots, Mashed Cauliflower and Veggie Spirals, has reinvigorated the frozen vegetable category.
