The British Frozen Food Federation (BFFF) has joined forces with IRI, a global provider of data analytics services, to offer a new level of market insights to members. IRI is now making available free, live access to extensive retail data covering the frozen food market from its Unify platform via the BFFF website.
“We are the first UK food industry trade association to partner with IRI in this way. We know our members highly prize access to market data and this new service will deliver more information and insight than ever before and provide a major member benefit,” said Harry Hinks the association’s digital marketing manager.
The IRI Unify data visualization platform, which went live on July 4, allows users to analyze five years of weekly, monthly and seasonal volume and value trends across the frozen market. An intuitive and highly visual suite of reports, created specifically for BFFF members, makes it easy to understand market performance, spot category shifts and to quickly identify business opportunities.
“At a time of rapid change in the grocery market, we’re proud to provide BFFF members with always-on access to retail market trends. We’re also looking forward to working more closely with BFFF to share further insight and advice with members as part of our ongoing commitment to our partnership,” said Kieran South, UK senior vice president at IRI.
The new system was piloted with selected BFFF members pre-launch to ensure it met users’ needs and received positive feedback. Sally Anglesea, customer marketing executive at KK Fine Foods commented: “The platform is hugely insightful, valuable and well formatted, it will be a valuable asset to BFFF members.”
