My/Mochi is off to the races. In celebration of National Ice Cream Day on July 17, the Los Angeles, California-based frozen sweet treat company sponsored the No. 78 Ford Mustang in the NASCAR Cup Series’ Ambetter 301 at the New Hampshire Motor Speedway, which will be broadcast live on USA Network.
“As a colorful brand for colorful people, fans will be delighted to see the eye popping purpinkle car adorned with milky, melts mochi ice cream balls speeding around the track this Sunday,” proclaimed a press release.
The PR dispatch added that motor sports enthusiasts “should not be shocked if NASCAR drivers expected this weekend such as Bubba Watson and Kyle Busch are spotted mid-race making an extra pit-stop looking to cool down with a cool, doughy, My/Mochi ice cream snack!”
“There is nothing better than cool doughy mochi balls and hot laps,” said Russell Barnett, managing Director of My/Mochi Ice Cream. “Being credited as the inventors of mochi ice cream, we’re excited to be part of this fantastic event and celebrate National Ice Cream Day with NASCAR fans in New Hampshire and around the country.”
