Gloucester, Massachusetts, USA-based Gorton’s Seafood has launched Air Fried Fish Fillets and Air Fried Butterfly Shrimp. Available in retail stores across the nation, each is enrobed in light, crispy breading that boasts 50% less fat.
“The most exciting part about these new products is that they’ve already been air fried before they get to the consumer,” said Gorton’s Vice President of Marketing Jake Holbrook. “You don’t need to own an air fryer to enjoy all of the benefits of light, super crispy breaded seafood. Over the last few years, the interest in air fried food has skyrocketed, so we wanted to develop products that deliver the taste and crunch that today’s consumers are craving while maintaining the quality that people expect from our brand.”
Made with lightly seasoned Panko breadcrumbs and 100% whole, wild-caught Alaska pollock fillets or butterfly shrimp, the products are fried with hot air — not oil — through Gorton’s proprietary process. The Air Fried Fillets are available in a 15.2-oz resealable bag (431 grams) for a suggested retail price of $8.99, while the Air Fried Butterfly Shrimp comes in a 9-oz bag (255 grams) for the same price.
While an air fryer is not required to prepare these new offerings, consumers can still use one to prepare their meal. Product packaging features both oven and air fryer instructions.
“With light, crispy breading and a fresh taste, the new Air Fried products are the perfect protein to incorporate into a wide variety of recipes – from crowd-pleasing appetizers to satisfying meals for the whole family,” said Holbrook. “Whether it’s simply dipping the fillets or shrimp into your favorite condiment or adding them to sandwiches, salads, and tacos, these new products offer all the best aspects of breaded seafood without feeling weighed down.”
