Halo Top Frozen Yogurt Pops featuring a mix of creamy Icelandic-style skyr, granola and fruit, are now rolling out in strawberry and triple berry flavors at supermarkets and other grocery food stores across the United States. Distributed in four-packs priced at $5.49, each pop has four gram of protein and 110 calories.
“Our fans know and love our ice creams and other frozen dessert options, but we wanted to give them a go-to snack for any time of day that brings all the indulgence of Halo Top plus a burst of protein and flavor,” said Pete Gargula, Halo Top brand manager. “An Icelandic-skyr style frozen yogurt pop was the perfect solution. It’s creamy, it’s hearty and you can feel good about grabbing one at any time of day.”
The introduction of Yogurt Pops follows the debut of a line of baked goods earlier this year by Halo Top, a unit of Le Mars, Iowa-headquartered Wells Enterprises. The brand has a wide array of frozen options from light ice cream pints and pops, fruit pops and sorbets and keto-friendly products.
Established in 2011 and named in Nielsen’s 2018 Top 25 Breakthrough Innovation Awards for the US market, Halo Top was acquired in 2019 by Wells Enterprises, the largest privately-held ice cream manufacturer in America. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating unit of the Ferrero Group. It employs nearly 4,000 people at plants and offices in Iowa, New York and Nevada, and produces more than 200 million gallons of ice cream per year distributed nationwide.
