Blue Bunny is adding a line extension to its popular minis range available in supermarket and grocery store freezer cases across the United States. Joining the brand’s Mini Swirls treats, new Mini Bars are frozen dairy dessert snacks dipped in a cookie crunch coating with smooth swirls of additional flavor inside. Flavors include Vanilla Caramel Crunch, Chocolate Cookie Crumble and Strawberry Shortcake.
“Following the success of Mini Swirls, we knew we wanted to grow our ‘Mini’ platform with a new product lineup that offered the same snackable indulgence as the cones,” said Jeremy Hrynewycz, brand marketing director of Le Mars, Iowa-headquartered Wells Enterprises’ Blue Bunny brand. “We are proud to launch Mini Bars as a new way to bring joy to consumers’ everyday lives with the perfect frozen treat that’s mini in size, but mighty in crunch.”
Blue Bunny is also unveiling a new take on soft serve with Soft scoopables, as well as two new Twist Cones flavors, making it easier to indulge in the classic soft serve experience at home. Soft scoopables, which are easy to scoop and soft straight from the freezer, are offered in Vanilla, Chocolate, Cookies & Cream, Strawberry and Mint Chocolate Chip flavors. The new Twist Cones options – Salted Caramel Chocolate and Mint Chocolate – will continue to build out the Twist Cones platform with soft frozen dairy dessert twisted throughout with ribbons of fudge or caramel, along with a bonus chocolaty bite at the bottom.
Wells Enterprises, the largest privately held ice cream manufacturer in the United States, is suggesting that retailers price the new products at $4.98. As an independent operating company of the Ferrero Group, its produces more than 200 million gallons of ice cream per year and distributes products in all 50 states.
