Brakes, the Sysco foodservice wholesale distributor in the United Kingdom, has announced it is holding prices on 1,850 own brand frozen and ambient products until October 2023. With food inflation running at record highs in Britain through 2022 and into this year, the price freeze will be welcomed by operators of restaurants and administrators of institutional feeding programs.
The announcement is the latest in a series of initiatives that Brakes has launched to try to support customers through the current cost of living crisis. Previously, the company re-introduced its Help for Hospitality program over the summer of 2022, followed by a 10% cash back initiative in the run-up to Christmas, before unveiling its new personalized rewards program in January of 2023.
“It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months,” said Paul Nieduszynski, chief commercial officer for Sysco in the UK.
About Sysco
Sysco has employs approximately 8,000 people serving more than 20,000 customers from 30 distribution centers across Britain. It ranks as the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Backed by more than 71,000 employees worldwide, the company operates a total of 333 distribution facilities and serves approximately 700,000 customer locations. For fiscal year 2022 that ended last July 2, Sysco generated sales exceeding US $68 billion.
