Kraft Heinz has launched Homebake 425°/:30, a collection of frozen dinners, entrées, vegetables and side dishes, with over 500 possible menu combinations from 15 base products. Due to the proprietary technology in the line’s roasting pan and its special cooking process, all offerings are uniquely designed to cook together in one standard oven at 425°F for 30 minutes.
While 61% of Americans prefer a homemade dinner each night, more than one-third of them are dissatisfied with the end product, according ti the 2021 Cspace Landscape Report on Homemade and Flavor Varieties commissioned by Kraft Heinz.
Meanwhile, consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade. Homebake 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient, satisfying total meal system made with quality ingredients that requires limited planning and minimal clean up.
This results in over 3.7 billion home-cooked dinners a year that miss the mark. Meanwhile, consumers are busier than ever, making meal preparation that much more difficult despite a continued desire for food that tastes like homemade. Homebake 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient total meal system made with quality ingredients that requires limited planning and minimal clean up.
“We’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization, and crave-ability,” said Alan Kleinerman, a Chicago-based vice president at Kraft Heinz. “As a company, we’re doubling down on disruptive and insight-led innovation. Homebake 425°/:30 is a great example of this as we redefine what’s possible for the entire frozen category.”
Consumers pick their entrée, side dish and vegetable of choice, place all three in the oven together, set the timer, and then plate the hot dinner right out of the trays. The range leverages proprietary roasting pan technology, creative recipes, quality ingredients and a unique cooking process that allows main courses, sides dishes, and vegetables to cook quickly and simultaneously, steaming for twenty-five minutes and then roasting for five.
The menu items include the following:
• Mains: Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Meatballs, Garlic Butter Chicken Scampi
• Sides: Southwest Style Cheesy Rice, Parmesan Crusted Potato Medley, Loaded Scalloped Potatoes, Homestyle Mac & Cheese, Creamy Tomato Tuscan Style Pasta
• Vegetables: Italian Style Cauliflower, Cheesy Broccoli, Green Bean Casserole, Teriyaki Vegetable Blend, Mexican Style Creamy Corn
Homebake 425°/:30 offerings are now beginning to roll out in major retailers nationwide, with continued distribution expansion planned for late in the year.
