Frozen food sales in the United Kingdom returned to the plus column in the first quarter of 2023, according to new Kantar data from the British Frozen Food Federation (BFFF). The 12-week figures to March 19 show that volume expanded by 2,572,000 tons, compared to the same period last year.
The value of the retail frozen food sales also continued to increase in the same period, up +9.5% (£273,061,000) largely driven by inflation across the entire food supply chain.
Frozen vegetables, red meat, poultry, potato products, ready meals and savoury foods also saw a jump in volume during the 12 weeks, while more indulgent products such as ice cream and confectionery recorded a drop in sales volume in the same period.
The news of growth in the frozen food market comes as Kantar also reported a decrease in the volume sales of fresh and chilled foods by -5.0% in the same period, showing that more consumers have recognized frozen food as a tasty, nutritious and affordable choice for helping them deal with Britain’s ongoing cost of living crisis.
Rupert Ashby, chief executive of the British Frozen Food Federation (BFFF), commented: “I am delighted to see that the frozen food market has returned to growth in the first quarter of 2023. Our members have been working incredibly hard under huge pressure of rising costs to make sure that consumers can still find the best quality products with unrivaled value for money in the frozen aisle of their supermarket.
“The cost of living crisis has had a significant impact on consumer spending habits over the winter months, which has likely driven sales of frozen food. However, I am confident that many consumers will now regularly return to the frozen aisle during their weekly shop as more people experience the exceptional quality and taste of frozen food.”
Ashby added: “Innovation is at the heart of the frozen food business, with exciting new products regularly hitting supermarket freezer shelves. I am always impressed with the products which are being brought to the market by our members, so I would encourage all consumers to make friends with their freezer and visit the frozen aisle during their next shop.”
The BFFF will recognize the innovation and quality of frozen produce at the annual British Frozen Food Awards ceremony in London on June 15. More information about this year’s awards event can be found here: https://bfff.co.uk/event/the-gala-dinner-dance-15th-june-2023/
