Delimex, the frozen taquito and taco product brand marketed by Kraft Heinz in the USA, has unveiled a first-of-its-kind taquitos serving platter that allows hosts to serve two dozen taquitos and six dips together on one large tray. The platter features artwork from Mexican artist and muralist Alejandra Ballesteros.
“We’re thrilled that it is now easier than ever to share the authentic tastes and flavors of Mexican street-style food at gatherings this holiday season,” said Lauren Nowak, brand manager for San Diego, California-headquartered Delimex. “As a brand that strives to add bold, delicious flavor to the daily routines of consumers, our new platter offers a solution to a real problem our fans face.”
Ballesteros drew inspiration for the platter’s design from the vibrancy and colors of Mexican street-style. The tray is adorned with cempasuchil flowers, chickens and roosters. The flowers’ colors serve as a reminder of Mexico’s cultural heritage, much like the chickens and roosters that hold significant importance across Mexican food, symbolism, art, entertainment, and traditions. Similarly, the box takes inspiration from Mexican Talavera, known for its intricate hand-painted ceramic designs featuring vibrant motifs.
“I felt it was important to capture Mexican culture in my design for the Delimex Taquito Platter – it’s all about the colors, the memories of family meals, and the strong sense of community around a dish,” said the artist. “I first had the pleasure of creating a vibrant mural for Delimex to celebrate their brand refresh last year. This project gives me the joy of bringing a little piece of Mexican street-style and art into homes for all to create new traditions and lasting memories.”
Founded by a Mexican-born entrepreneur that brought hand-held DELIcious MEXican street-style food to main street, Delimex offers a range of ethnic flavors in the frozen aisle. Its taquitos make for a tasty snack, appetizer, mini-meal or main dish.
