Trade Associations, Shows & Conferences

Fiere di Parma & Koelnmesse Ally to Boost TuttoFood’s Global Promotion

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Koelnmesse GmbH and Fiere di Parma jointly announced the expansion of their trade show partnership on February 1. Having successfully collaborated in the Food-Tec industry for the past eight years, the two organizations are now extending their cooperation to the Food & Beverage sector.

The next TuttoFood exhibition, scheduled tol take place May 5-8, 2025, in Milan, Italy, will be supported by Koelnmesse, the Cologne, Germany-headquartered organizer behind internationally renowned food fairs such as Anuga and ISM. With its global sales network and international expertise, the Koelnmesse team, in collaboration with Fiere di Parma, aims to reinforce the already well established position of TuttoFood.

“The further expansion of our partnership with Fiere di Parma is an important milestone for us,” said Gerald Böse, chief executive officer of Koelnmesse. “Italy, which has been a crucial market for us for years, presents captivating possibilities. The dynamic synergy between Cibus, TuttoFood, and Koelnmesse’s proficiency, as demonstrated in Anuga and ISM, fuels our anticipation of shaping global trends. This collaboration not only bolsters our market presence but also underscores Europe’s central role in championing a sustainable food model on the global stage.”

Franco Mosconi, president of Fiere di Parma, added: “A forward-looking partnership: this is, in a nutshell, our judgement. The extended partnership with Koelnmesse from the Food-Tec industry to the Food & Beverage sector is a milestone not only for the cities of Cologne, Parma and Milan, but also for our two countries. Germany and Italy are the two largest industrial giants in the EU, and Germany is Italy’s main trading partner. This new agreement between our company and the international market leader is therefore part of this broader picture which we consider rich in opportunities.”

Koelnmesse CEO Gerald Böse (left) and Fiere di Parma President Franco Mosconi are all smiles after signing an agreement to expand organizational cooperation.