Frozen snacking brand Pukpip has secured a major listing with Ocado Retail, the United Kingdom’s online grocery joint venture between the Marks & Spencer and Ocado groups. Starting April 2, Pukpip’s frozen Milk Chocolate and White Chocolate Dipped Bananas will be available to buy in multipacks of three at Ocado Retail, with an RRP of £3 per box.
The Pukpip brand, distributed by the Guayaquil, Ecuador-headquartered Semvra Group, debuted in Britain in January of 2023 with its sights set on disrupting the ice cream category and snacking market by tapping into the rise of permissible indulgence and frozen snacking with indulgent frozen fruit.
Pukpip upcycles cosmetically imperfect bananas that are rejected from export due to small imperfections on their skin, because they’re the wrong shape or size, or simply because there are too many on a bunch, and transforms them into real fruit snacks with a chocolate twist.
“We know consumers are increasingly health conscious and actively looking for ways to get more fruit into their diet, and snack better. But with the demands of modern life, it’s not easy to always eat well and enjoy great taste in fun and convenient ways,” said Zara Godfrey, Pukpip’s founder and managing director. “We couldn’t be more excited to be making Ocado Retail our first major grocery home, as we seek to give customers the best of both worlds; real fruit, that’s real indulgent so consumers can feel good about treating themselves and their families.”
Zee Ahmad, senior buyer of frozen products at Ocado Retail, added: “Over the past couple of years, we’ve noticed the snacking occasion grow and our customers are looking for healthier options that don’t sacrifice on taste. Our partnership with Pukpip offers them even more choice than before and we’re looking forward to hearing their feedback.”
About Ocado Retail
Reaching over 80% of the UK population, more than 1 million active customers benefit from a range of around 50,000 products (including big-name brands, more than 7,000 items from the M&S food and drink range and Ocado’s private label line). Every order is carefully packed in one of seven distribution centers using state-of-the-art software and technology. Delivery is made directly to customers through a network of regional spokes and fleet of delivery vans.
Ocado developed the first grocery shopping app in 2010 and continues to innovate. Ocado Retail is also responsible for Zoom by Ocado, its rapid grocery delivery service.
