Snoop Dogg launched his Dr. Bombay Ice Cream line’s inaugural Dr. Bombay Day on April 19 to celebrate the brand’s first new flavor of 2024: Strawberry Cream Dream.
The popular hip-hop artist and entrepreneur developed a collection of flavors last year that cater to individual tastes. The balanced blends of sherbet and ice cream filled with novel inclusions and variegates include Tropical Sherbet Swizzle, Iced Out Orange Cream, Syrupy Waffle Sundaze, S’more Vibes and three new flavors this year including Strawberry Cream Dream, the latter of which dons the Death Row Records logo and mixes strawberry sherbet and vanilla ice cream with swirls of strawberry jam and blended with golden sandwich cookies.
In advance of Dr. Bombay Day, the brand’s founder declared: “I love my munchies, especially my Dr. Bombay Ice Cream. I am declaring 4/19 Dr. Bombay Day – be sure to hit the store and tell them Dogg sent you.”
To encourage snacking and support Dr. Bombay Day, key retailers in the USA will offer special promotions such as 4 for $20 deals at Kroger banners, Safeway, Albertsons, and Jewel Osco in select cities, and 4 for $20 at ShopRite and 2 for $10 at Publix.
In addition to Kroger, this year Dr. Bombay Ice Cream expanded its distribution into retailers Publix, City Market, Dillons, Ralphs Market and other chains. The brandis also available at Walmart, Albertsons, Safeway, Vons, Pavilions, Star Market, Gopuff and Winn Dixie.
Behind the Scenes
Born from the collaboration between Snoop Dogg and Happi Co, Bosslady Foods is the new visionary parent company behind Dr. Bombay Ice Cream. In July 2023, Dr. Bombay Ice Cream was the first product to make its debut under its umbrella.
