Hooters has introduced a line of frozen appetizers and snacks, enabling the restaurant chain’s customers to have some of its most popular menu offerings conveniently available for home preparation. The range includes:
• BBQ Smoked Wings: Texas Style and Daytona beach Style Smoked chicken wings basted in a rich, smoky BBQ sauce
• Dry Rub Smoked Wings: Smoked chicken wings basted in a bold Texas-style BBQ rub
• Buffalo Style Boneless Wingz: Breaded chicken in a tangy buffalo style sauce
• Buffalo Style Popcorn Chicken: Breaded chicken in a tangy buffalo style sauce
Hooters’ licensed food partner, Golden West Food Group, is launching these first four offerings in the frozen food section of Publix Super Markets. Ranked as one of the largest grocery chains in the USA, it operates 1,376 stores in eight states including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia.
Each item can be easily heated in home ovens or air fryers to replicate several favorite dishes of the restaurant experience. The suggested retail price of each offering, ranging from 12 to 16 ounces, varies from $7.49 to $8.99.
“Whether it’s an easy meal at home, or planning food on the go, consumers now have another way to enjoy the world famous taste of Hooters with these new frozen appetizers and snacks,” said Hooters of America CMO Bruce Skala.
Additional retail chains are expected to distribute Hooters’ frozen product line later this year, with a total of eight branded licensed products anticipated to be available by the end of 2024.
Atlanta, Georgia-headquartered Hooters of America is the franchisor and operator of more than 367 Hooters restaurants in 36 states and 18 countries. Known for chicken wings served up by its predominantly “Hooters Girls” wait staff, the first Hooters opened in 1983 in Clearwater, Florida.
