The Cracker Barrel Old Country Store restaurant franchise has launched a culinary innovation transformation with the largest menu revamp test in its history. This test focuses on better meeting the needs of customers with the introduction of new menu innovations and through way of operational improvements designed to help employees do their jobs more efficiently.
For a limited time, customers in Texas can try new test items including Cinnamon Bread French Toast, available all day, and lunch and dinner entrees like Hashbrown Casserole Shepherd’s Pie and Slow-Braised Pot Roast. Now through August 5, the items are available at 14 Cracker Barrel locations in the Lone Star State: Abilene, Allen, Amarillo, Arlington, Benbrook, Cypress, Houston, Kingwood, Lubbock, Midland, Weatherford and Wichita Falls.
“For nearly 55 years, guests have known and loved us for our authentic, homestyle cooking, and that’s not going away, we’ve only added more flavor and crave to the menu and made it easier to navigate,” said Senior Vice President of Operations Cammie Spillyards-Schaefer. “We’re excited for the Texas community to be the first to experience some of our new culinary innovations like premium, savory Chicken n’ Rice and Green Chile Cornbread and we look forward to gaining valuable feedback, from both our guests and employees on the test.”
This test includes approximately 20 new items, a new menu design that’s easier for diner to navigate and reduces recipe complexities for employees. Highlights of the test include:
• Cinnamon Bread French Toast, cinnamon streusel bread, hand-dipped in Cracker Barrel’s signature batter, griddled golden brown and topped with cinnamon and cream cheese icing. Served with two eggs and choice of bacon or sausage.
• Hashbrown Casserole Shepherd’s Pie (pictured above), slow-simmered pot roast in a savory sauce with onions, celery, carrots, peas and mashed potatoes topped with a griddled hashbrown casserole crust and sour cream. Served with a choice of hand-rolled buttermilk biscuits or cornbread muffins.
• Green Chile Cornbread, cheesy green chile cornbread, drizzled with honey and topped with whipped butter.
• Chicken n’ Dumplin Soup, homestyle dumplings with shredded chicken, celery, carrots and onions in a savory broth.
• Banana Pudding, homestyle banana pudding layered with vanilla wafers, whipped cream and caramel sauce.
This optimized menu also includes a revamp of the Daily Specials, which features guest favorites only available on certain nights of the week like Lemon Pepper Trout n’ classic Turnip Greens and new Southern BBQ Ribs and savory Chicken n’ Rice.
Founded in 1969, Cracker Barrel Old Country Store, Inc. operates approximately 660 company-owned restauraants in 44 states across the USA.
