Rita’s Italian Ice & Frozen Custard has debuted its latest summer flavor in partnership with Nerds, the popular multi-sensorial candy brand from Ferrara. Nerds Grape flavored Ice with Baby Nerds topping is now available for a limited time at all Rita’s 550-plus frozen dessert shops across the United States.
“We are thrilled to introduce the innovative and adventurous sweet, crunchy and tangy flavor of Nerds Grape flavored Ice this summer,” said Madalyn Weintraub, senior director of marketing at Trevose, Pennsylvania-headquartered Rita’s Italian Ice & Frozen Custard chain. “Being the first to launch the Baby Nerds topping is an incredible opportunity to offer our guests a unique and fun experience. This partnership exemplifies our dedication to continually bringing exciting flavors to our menu.”
Rita’s signature Italian Ice is available in a rotating daily selection from over 80 flavors. Other menu items include creamy frozen custard, signature gelati, concretes, frozen coffee, milkshakes, and Rita’s Blenders.
