Kung Fu Tea, the largest bubble tea chain in the United States, has announced a strategic licensing agreement with Secret Creamery to bring boba to the ice cream aisle. The collaboration, brokered by Cronus Global, comes just in time of consumers to to cool off this summer.
Las Vegas, Nevada-based Secret Creamery is known for its handcrafted approach to blending unique flavors with premium ingredients to create small-batch delicacies that often sell out within weeks of production. Now, the high-end ice cream maker is working with Kung Fu Tea to bring its newest gourmet ice cream line to retail freezer cabinets in stores across America.
“Secret Creamery has a strong reputation for its dedication to quality. They’re the perfect licensing partner as we look to bring our much-loved boba flavors to new and exciting formats modeled after our handcrafted drinks,” said Matt Poveromo, marketing manager at Queens, New York-based Kung Fu Tea.
Launch Flavors Include:
• Kung Fu Milk Tea. This classic in the making balances the aromatic notes of a milk tea with the rich, creamy texture of ice cream.
• Taro Cookies and Cream. For those looking for something different, buttery Taro is blended with Oreo cookie chunks for a rich, decadent dessert.
• Thai Tea with Mochi bits. An earthy, sweet Thai tea flavor with mochi bits mixed in for a sweet treat.
• Red Bean Coconut. This rich red bean and creamy coconut flavor provides a sweet, nutty taste as popularized in Asia.
• Matcha Marshmallow. Nutty, savory matcha swirled with fluffy marshmallows.
• Rosehip Yuzu Lemonade. Floral rosehip and tangy yuzu are combined in lemonade ice cream.
Pre-orders for these new flavors will be available on Secret Creamery’s website (www.secretcreamery.com) beginning July 21 to coincide with National Ice Cream Day. Starting August 25, customers will be able to scoop up their favorite pints at select gourmet grocers, national chains, and Kung Fu Tea’s corporate outlets in New York City.
Founded in 2010, Kung Fu Tea is a handcrafted bubble tea company with over 400 retail locations across the United States. Bubble tea is a Taiwanese drink that mixes tea with milk/fruit and is topped off with chewy tapioca balls, and over the past decade has exploded in popularity across the world.
