White Castle, America’s first fast food hamburger chain and originator of the Slider, is doubling down on the innovation by distributing its new Double Cheese Slider to the freezer aisles of supermarkets and other food outlets. The product, now available now in select stores, features the same premium, restaurant-style taste with double the 100% beef, melty cheese and a middle bun designed to capture and lock in flavor.
“The new Double Cheese Slider delivers big White Castle taste with the convenience of enjoyment in the comfort of your home,” said Jamie Richardson, vice president of the Columbus, Ohio-headquartered company. “When you have a microwave, you have a Castle, and the Double Cheese Slider is the perfect new product that will represent the White Castle brand in freezer aisles across the USA.”
The restaurant chain made the most of feedback from customers and insights from market analysis in taking the decision to introduce the Double Cheese Slider to expand White Castle’s CPG portfolio. According to a recent Mintel Frozen Snacks Report, 25% of consumers intend to purchase even more frozen snacks, with 46% citing that this change is due to their opting to eat at home more.
White Castle first delivered its iconic Sliders to grocery stores in 1987, when it launched its retail division. In the 37 years since the Slider’s retail debut, consumers have warmed up more than 6.5 billion frozen Sliders at home. Offerings that began with frozen Original Sliders have since expanded to include Classic Cheese Sliders, Chicken Breast Sliders, Chicken & Cheese Sliders and Jalapeno Cheese Sliders.
The company owns and operates its own bakery, meat processing and retail manufacturing facilities. The retail manufacturing plant in Vandalia, Ohio, near Dayton, completed an expansion in fall of 2022 to increase capacity to keep up with demand.
