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Schneiders Debuts Breakfast Protein Products at Retail Stores in Canada

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Mississauga, Ontario-headquartered Maple Leaf Foods has launched Schneiders Breakfast Sandwiches and Breakfast Bites in eight varieties. Available in the freezer aisles of grocery stores across Canada, the products bring the convenience of quick service restaurant morning meals to dining room tables at home.

Schneiders Breakfast Sandwiches feature four savory, protein-rich combinations on an English muffin or buttery croissant, as listed below:

• Sausage & Egg – Pork sausage, egg and cheddar cheese on an English muffin
• Back Bacon & Egg – Ham, egg and cheddar cheese on an English muffin
• Bacon & Egg Croissant – Bacon, egg and cheddar cheese on a croissant
• Bacon & Egg – Bacon, egg and cheddar cheese on an English muffin

Schneiders Breakfast Bites help consumers get their day started on the right low carb footing, with a variety of combinations. Servings contain at least 10 grams of protein and are made with premium meats, eggs and cheeses, plus fiber-rich vegetables. There is also a vegetarian alternative.

Here’s the assortment:
• Bacon & Cheddar – Egg, bacon and cheddar cheese
• Ham & Swiss – Egg, ham and Swiss cheese
• Sausage & Three Cheese – Egg, sausage, and three cheese blend
• Spinach, Red Pepper & Parmesan – Egg, spinach, red pepper and parmesan cheese
“Breakfast is the most important meal of the day, but many Canadians struggle to find time to prepare satisfying and nutritious food in the morning,” said Jitendra Sagili, chief innovation and food technology officer at Maple Leaf Foods. “We developed these delicious new breakfast products to address this unmet need in the retail market and provide consumers with convenient, high-quality, and great-tasting breakfast options that are rich in protein and can be enjoyed at home or on the go.”

The Schneiders brand offerings are part of Maple Leaf’s broader innovation strategy as a consumer packaged goods-driven business to create sustainably produced products that meet the evolving needs and preferences of consumers.

“Schneiders has a long history of delivering premium quality and taste to Canadians, and we are excited to expand the brand into new growing breakfast and snack product categories,” said Patrick Lutfy, senior vice president of marketing. “We are committed to bringing more innovation to the breakfast table, offering consumers more choices that fit their lifestyles and preferences.”