The J.M. Smucker Co. is adding a new PB&J flavor to its Uncrustables range – Peanut Butter & Raspberry Spread Sandwiches. This marks the first new sandwich flavor debuted by the brand in over 10 years. Rolling out across the USA this fall, it features soft bread, creamy peanut butter and sweet, seedless raspberry spread – unlocking a new twist on the no prep, no mess freezer to lunchbox convenience product.
“Uncrustables were born from a simple, yet powerful goal: make snack and mealtimes stress free. This commitment to simple solutions for busy lives has made Uncrustables a beloved lunch and snack staple for so many,” said Chris Achenbach, marketing director at the Orrville, Ohio-headquartered J.M. Smucker Co. “That same commitment fuels our drive to constantly evolve and innovate. New flavors that excite kids, convenient options for adults on-the-go – it’s all about delivering deliciousness, no matter how busy life gets.”
The new Raspberry flavor is joining Uncrustables existing lineup, which includes Grape, Strawberry, Honey and Chocolate Flavored Hazelnut. With Raspberry, there are now five kid-friendly options, enough lunchbox variety to enjoy a new flavor every day of the school week. All Uncrustables feature bread baked fresh in the United States, no high-fructose corn syrup and no artificial sweeteners or colors.
Uncrustables Peanut Butter & Raspberry Spread Sandwiches are available now in the freezer aisles of select retail stores in four- and ten-count boxes. The Raspberry flavor will continue to roll out to all major national and regional supermarket and other grocery store chains this autumn.
