El Monte, California-based Thrifty Ice Cream has launched a Birthday Cake ice cream flavor inspired by Chuck E. Cheese, the family entertainment center and popuar destination for birthday parties and other celebrations.
“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration,” said Jeanniey Walden, chief marketing officer of Thrifty Ice Cream Executive. “This collaboration allows us to introduce our iconic, high quality ice cream to new audiences of all ages while delighting long-time fans with a fresh, exciting flavor.”
“As the top destination for birthdays globally, partnering with Thrifty Ice Cream to create an exclusive Birthday Cake flavor was a natural fit to capture the fun and excitement of celebrations at our Chuck E. Cheese entertainment centers,” said Melissa McLeanas, Chuck E. Cheese Vice President of Global Licensing, Media & Entertainment. “We’re proud to share this new flavor with families to enjoy their celebration at home or in our fun centers in a whole new way.”
Birthday Cake, a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color, is available in pint-sized containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart-sized containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand dip locations. Birthday Cake containers also will be available at other retailers in the United States during the coming months.
Later this year, customers also will be able to indulge in novelty Birthday Cake ice cream bars, combining the festive birthday-themed ice cream and two fudgy, Chuck E. Cheese-branded chocolate cookies.
