McCain Foods Canada is adding Jumbo Crinkle Fries to its Superfries portfolio. And to match a Superfries innovation this big, it is doing something equally colossal to introduce them to consumers.
The company is turning transport trucks, giant billboards and even plane banners into jumbo coupons for savings on its new jumbo fries. No more scrolling past that web coupon or accidentally tossing those flyers into the recycling – these jumbo coupons are impossible to ignore.
Twice the size of McCain’s regular crinkle-cut fries, Jumbo Crinkle Fries are being promoted as the biggest crinkle-cut variety to hit grocery store french fry aisles in Canada
Through December 10, McCain jumbo coupons will appear in unique places across Toronto, Montreal, Vancouver and social media. Each jumbo coupon will feature a scannable QR code or website URL. Once scanned, participants are taken to a landing page where they can enter their email address to redeem a coupon for savings or free McCain Jumbo Crinkle Fries at their local grocery store.
“Our Superfries lineup has been a staple in Canadian households for years, so when it came time to introduce our latest innovation to the portfolio, Jumbo Crinkle Fries, we knew we had to do something big,” said Michael Embir, marketing director for McCain Foods Canada. “We hope these jumbo coupons inspire Canadians to grab a bag of our new Jumbo Crinkle Fries and discover why they’re our biggest, boldest fries yet.”
