The Specialty Food Association (SFA) has announced a year-long partnership for 2025 that will spotlight Italy as its partner country for both the 49th Winter Fancy Food Show (January 19-21 in Las Vegas) and the 69th Summer Fancy Food Show (June 29-July 1 in New York City).
The bi-annual Fancy Food Shows are known for showcasing the newest and best in specialty food and beverage from all corners of the world. Italy has been an integral part of the events’ success for more than three decades.
This expansive partnership will both celebrate that legacy and establish new opportunities for Fancy Food Show participants to experience Italian food, culture, and entertainment. Italy’s Pavilion at the Winter Fancy Food Show will feature more than 90 exhibitors, a “new product zone” with guided tasting sessions and an array of chef showcases. These interactive experiences underpin the refreshed ambitions of the annual Winter Show, which include bringing to life emerging consumer trends like Girl Dinner 2.0 and Yes, Chef.
“Thirty years ago, we accepted an amazing challenge to create the Italy pavilion within the Fancy Food Shows, and for 2025, we are very proud to contribute to making Italy, for the third time, Country Partner of the Fancy Food Shows,” stated Donato Cinelli, president of Universal Marketing, exclusive agent for Italy of the Specialty Food Association. “Step by step, we’ve seen the growth of Italian business owners, districts and consortiums, which over time have understood the importance of telling their product’s story. Today more than ever, consumers in the United States are fascinated by stories of Made in Italy: Quality, Passion and Success.”
Founded in 1952, the SFA represents the $207-billion specialty food industry which is made up of more than 3,600 businesses worldwide. Headquartered in New York City, it champions industry participation and success for a diverse community of manufacturers, buyers, importers, distributors and service providers by developing resources, information and education.
