The producer of Jennie-O turkeys has collaborated with NBC’s “The Tonight Show Starring Jimmy Fallon” television program in donating 15,000 whole frozen turkeys to Food Bank For New York City. In all, the Willmar, Minnesota-based unit of Hormel is giving more than 30,000 turkeys to persons in need over the November 28 Thanksgiving holiday period.
Nine semi-trucks containing Jennie-O turkeys were recently deployed from Minnesota to New York and hand-delivered to Food Bank For New York City. The charitable organization also received 1,000 Hormel Cure 81 Hams to help feed thousands of New York families.
“The Jennie-O turkey brand team is thrilled to collaborate with NBC Universal and The Tonight Show Starring Jimmy Fallon to ensure that meals get to those in need during the holiday season,” said Jeff Baker, Hormel Foods’ group vice president of Retail Marketing. “This special time of year is about giving to others and showing gratitude, and we have a long-standing tradition of working with organizations throughout the country to provide turkeys to those in need. We hope to make this Thanksgiving a momentous holiday for tens of thousands of families by helping them share a meal with the ones they love.”
In addition to the 15,000 turkeys given to Food Bank For New York City, Jennie-O is donating an additional 15,000 turkeys over the remainder of the holiday season, many of which feed families in its home state of Minnesota.
Meanwhile, the Jennie-O brand team will take part in the iconic Macy’s Thanksgiving Day Parade in New York City for the fifth year in a row with its turkey float and musical entertainment from T-Pain — the Grammy award-winning artist, producer and songwriter, who will perform a mash up of his top hits.
