The Agricultural Growth and Processing Company, a subsidiary of Americana Holding for Food Ltd, is set to expand its business operation with a $100 million investment (SAR 375 million) in a frozen french fries manufacturing plant in Sudair Industrial and Business City, Riyadh, Saudi Arabia. Following a three-decade partnership in Egypt with Farm Frites, an Oudenhoorn, Molendijk, Netherlands-headquartered innovator in the cultivation of potatoes and production of value-added potato products, the planned factory in the Kingdom of Saudi Arabia (KSA) raises the cooperative relationship to new heights.
In marking the milestone, Americana and Farm Frites recently held a lease-signing ceremony with the Saudi Authority for Industrial Cities and Technology Zones (MODON) at its headquarters in Riyadh, and hosted a groundbreaking ceremony at the greenfield project site on November 25. The events were attended by government and ministerial delegates as well as stakeholders including potato growers, global, regional and local customers and key strategic partners.
The $100 million investment is a strategic step aligned with Saudi Vision 2030 plans to diversify the Kingdom’s economy, while also contributing to its food security agenda by boosting local production and creating employment opportunities for potato growers, farmers and other KSA nationals. Completion of the project will enable the company to expand its footprint in the Kindgom, where Americana has been in business for over 20 years with two factories operating in Jeddah.
“We are excited to start the construction of our new frozen french fries plant in Saudi Arabia,” said Mohamed Ali Rashid Alabbar, chairman of the Kuwait Food Company (Americana) KSCC. “Our partnership with Farm Frites in Egypt dates back to 1988. We are delighted to be renewing our long-standing relationship with a trusted partner, this time in Saudi Arabia, and are proud to be contributing to KSA’s Vision 2030 and championing efforts to increase local production in KSA.”
Piet de Bruijne, owner and chairman of Farm Frites, added: “We are thrilled to once again join hands with Americana, building on a 30-year partnership of mutual growth and shared success. Among the 100 countries where Farm Frites is present in the world, KSA stands as the fifth largest market globally, reinforcing our commitment to the MENA (Middle East and North Africa) region and to KSA’s growth and economic diversification.”
The new facility will be established on a plot exceeding 100,000 square meters and will feature cutting-edge equipment and advanced technology to produce frozen french fries and other specialty potato products. The plant is scheduled to be inaugurated during the first quarter of 2026 and will have a total annual production capacity of 70,000 metric tons during phase one, with plans for future expansion in the future.
Mohamed Safwat Moustafa, managing director of the Agricultural Growth and Processing Company, concluded: “I am proud and deeply honored to kick off this landmark new development in KSA. With a commitment to delivering excellence, we aim to establish a world-class facility right here on Saudi soil. I am looking forward to the opportunity to serve some of the most renowned customers, both globally and regionally, with a superior range of french fry products, proudly made in Saudi Arabia.”
