On February 9, when the championship game of the USA’s National Football League (NFL) Is played at Caesars Superdome in Las Vegas, sports fans will see Totino’s Pizza Rolls on prime time television, marking General Mills’ return to the Big Game after more than a decade. This will herald the first time that frozen snack pizza bites are advertised on American football’s largest state.
“Totino’s Pizza Rolls has been an iconic brand for decades, bringing people together with a delicious and affordable snack, and our announcement underscores General Mills’ continued investment in building bold brands during key consumer moments,” said Doug Martin, chief marketing officer of the Minneapolis, Minnesota-headquartered food company. “We know Totino’s is well-positioned to win at game time, and the Big Game is the ideal moment to connect with fans and elevate their snacking experience with an incredible value and delicious taste. As one of America’s popular game day foods, pizza makes every watch party complete — especially when it comes in a hot and delicious bite size snack.”
During the 2024 regular football season playoffs, Totino’s ad campaign taking on “Big Pizza” resulted in the second highest sales month in its 30-year history. Now, on the heels of a fall campaign highlighting the value of 10 Totino’s Pizza Rolls for about $1, the brand’s biggest advertising moment yet will feature the distinct humor.
“There’s no better way for us to showcase the epicness and absurdity of Totino’s Pizza Rolls than with a hilarious spot on football’s largest stage,” said Blake Holman, business unit director for Totino’s Pizza Rolls. “As the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today’s demand for convenience, affordability and taste. Pizza lovers can buckle up for a unique surprise from Totino’s Pizza Rolls this February!”
Holman added that there’s no need to wait until the Big Game though, as “Totino’s Pizza Rolls reign supreme for the entire season. With classic flavors like pepperoni and innovative offerings like orange chicken or brand-new spicy options, there’s a pizza roll snack for every taste preference.
Totino’s is also bringing back it Spanish-language “Hang Time” advertisement, which debuted in 2024. The spot will air as a separate ad on Fox Deportes and Telemundo Deportes during the Big Game.
