With the rising popularity of GLP-1 medications among Americans for diabetes and weight management, Conagra Brands has announced a first-of-its-kind initiative in the food industry. Starting in January, the Chicago, Illinois-headquartered company’s Healthy Choice line will feature an “On Track” badge on 26 select items, indicating that the products are high in protein, low calorie, and a good source of fiber, which make these items “GLP-1 friendly.” Healthy Choice is the first major food brand to call out “GLP-1 Friendly” on the package.
The badge is designed to help consumers easily identify nutritious and convenient options that suit their dietary needs. Whether one is using GLP-1 medications, transitioning off them, working toward natural weight management, or simply focused on maintaining a healthy lifestyle, these products are tailored to meet a variety of needs.
GLP-1 medications, used by nearly 15 million adults in the United States, help manage Type 2 diabetes and support weight loss. These medications suppress appetite, which can lead to reduced nutrient intake. Recognizing this challenge, Conagra Brands leveraged its food-first philosophy to curate Healthy Choice options that are particularly suitable for GLP-1 users.
“The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle,” said Bob Nolan, Conagra Brands’ vice president for demand science. “Our ‘On Track’ badge reflects our commitment to providing accessible, healthy meal options tailored to their needs.”
“Healthy Choice has always been a leader in nutritious frozen meals,” said Jill Dexter, vice president and general manager for single serve meals at Conagra Brands. “This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options.”
A Strategic and Consumer-Centric Move
Conagra’s decision to introduce the “On Track” badge on select Healthy Choice SKUs stems from deep insights into the needs of GLP-1 users. The badge will initially appear on Healthy Choice Café Steamers and Simply Steamers due to their smaller portion sizes and affordability, with meals priced at an MSRP of $3.49 and $3.99, respectively. This ensures accessibility for consumers, particularly given the significant costs often associated with GLP-1 medications.
It’s important to note that no changes have been made to the meals themselves; the badge simply highlights existing products that are well-suited to GLP-1 users. Additionally, the USDA has reviewed and approved all products carrying the badge, ensuring compliance with regulatory standards.
Healthy Choice Café Steamers and Simply Steamers are available at major retail stores across the USA, including Walmart, Target, Kroger and Albertsons, as well as online at Amazon.com and Walmart.com. While new packaging will begin rolling out in January 2025, availability may vary by location.
The impacted Café Steamers and Simply Steamers sub brands include the following:
Meatball Marinara 10 oz; Grilled Basil Chicken 9.9 oz; Turkey Sausage Lasagna Bowl 10 oz; Grilled Chicken Marinara with Parmesan 9.5 oz; Beef Merlot 9.5 oz; Chicken Linguini with Red Pepper Alfredo 9.8 oz; Chicken Margherita with Balsamic 9.5 oz; Sweet Sesame Chicken 9.75 oz; General Tso’s Spicy Chicken 10.3 oz; Grilled Chicken Pesto with Vegetables 9.9 oz; Cajun Style Chicken & Shrimp 9.9 oz; Pineapple Chicken 9.9 oz; Crustless Chicken Pot Pie 9.6 oz; Grilled Chicken & Broccoli Alfredo 9.15 oz; Chicken Fettuccini Alfredo with Broccoli 10 oz.
Also: Spaghetti & Meatballs 9.5 oz; Beef & Broccoli 10 oz; Grilled Chicken Marsala 9.9 oz; Chicken and Vegetable Stir Fry 9.25 oz; Grilled Chicken Pesto & Vegetables 9.15 oz; Creamy Chicken & Mushroom 9.25 oz; Mexican-Style Street Corn 9.25 oz; Chicken Fried Rice 0.63 lb; Four-Cheese Ravioli & Chicken Marinara 10 oz; Southwest-Style Chicken Burrito Bowl 9.5 oz; Beef Chimichurri 9 oz.
